Bjorn Gulden: refocusing a company around its core values | Financial Times
Puma seeks to claw back into performance wear, challenging Nike, Adidas - oregonlive.com
Puma CEO Bjorn Gulden in talks to succeed Kasper Rorsted as Adidas chief
Adidas Appoints Ex-Puma Chief Gulden as New CEO From January | BoF
Puma chief Bjorn Gulden named new Adidas CEO | Business and Economy News | Al Jazeera
Bjørn Gulden Officially Named CEO of adidas | Hypebeast
Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Business Wire
Kasper Rorsted meets Björn Gulden: Adidas and Puma bury rivalry
Puma CEO Set to Join German Rival Adidas - Footwear Insight
He steered a big comeback at Puma. Could Bjørn Gulden do the same for Adidas? | Vogue Business
Bjorn Gulden: refocusing a company around its core values | Financial Times
Adidas Confirms Gulden as New CEO – WWD
Interview with PUMA CEO Bjørn Gulden about homosexuality in men's football and his former career as an athlete - PUMA CATch up
Puma Names New CEO, as Adidas Is Interviewing Its Current One – WWD
Interview with PUMA CEO Bjørn Gulden - PUMA CATch up
PUMA® - PUMA APPOINTS BJÖRN GULDEN AS NEW CEO
Adidas eyes 'new era' with Puma's Bjørn Gulden as CEO | Vogue Business
Prepare to Perform: An interview with Bjørn Gulden and Karsten Warholm - PUMA CATch up
Puma CEO Gulden set to become new Adidas head -source | Reuters
CEO Bjørn Gulden on the big Puma comeback | Vogue Business
CEO Bjørn Gulden on the big Puma comeback | Vogue Business
